3.02.2010

New Look New Purpose

The past week has seen sweeping changes on the inside and out of Convert To Shape. Emboldened with a new look, courtesy of an unfortunate pilot error, this blog sets sail in a new direction.
With the painful creation of my website, there was no reason (nor motivation) for posting about new work on this page. So, what to do with it? There was no real reason to keep the blog if I wasn't going to put anything on it, and it seemed a shame to waste all the time and effort put into it. The solution is simple—this blog will do what blogs do best. It will present writing. On graphic design. On art. On interesting things.
There are a couple of new features coming, too. Just wait for the new post.
In the meantime, read the archives, get comfy, and enjoy reading. On the internet.

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12.18.2009

Briefly

I know I haven't blogged for a long while, but...
We made hampers for Christmas presents. And we all know that only the best hampers come with information cards—right?
For those interested, the type is Gill Sans, while the ornaments are Poetica.

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9.06.2009

Gallery Review: The August Shows at Platform

WARNING: EXTENDED READING AHEAD
Platform, the artist run initiative situated underneath Flinders Street Station, is a gallery that lives in the subconscious — most people know that there’s something there, they just don’t acknowledge it. In this state it lingers, updating its work regularly, but never really becoming a place to go to. It is a transitory and temporal space. Accordingly, any review of a show at Platform requires a discussion of its location and format. This is not a typical gallery — it was part of Melbourne’s public transport hub long before it was an art space, and is primarily an easy way for commuters to travel from Flinders Street Station to the rest of the city. It is also a small shopping arcade, comprised of small boutiques for fashion, music, zines and, oddly, a barber; only after passing through the sterility of the train station and the underground shops that you reach the gallery itself. While most galleries remove themselves from the public space, Platform is different. What occurs here is a breakdown of the traditional gallery format, a challenge to conventional curatorship and common ways of viewing art.
The exposure for artists exhibiting here is theoretically enormous, with thousands of people ‘visiting’ the gallery each week. However, those who visit Platform are not necessarily there to view art — many are on their way to work, and, on my observation, spend an average of 30 seconds traversing the entire space. Roughly half of those passing through look at the art directly, and only a few of those will stop to examine at a particular piece. The success or failure of exhibitions at Platform therefore rests on their ability to break through the joint barriers of a challenging space and the blasé attitude of the modern metropolis. This attitude is an inherent part of the metropolitan environment — writing at the turn of the last century, sociologist Georg Simmel argued that the metropolis has created an environment which forces the individual to become immune to “the rapid telescoping of changing images, pronounced differences within what is grasped at a single glance, and the unexpectedness of violent stimuli.” 1Simmel, Georg; 'The Metropolis and Mental Life' in The Sociology of Georg Simmel(Free Press, Glencoe, Illinois, 1950), p. 414 While it could be argued that all art has to overcome this reflexive attitude, Platform’s peculiar location makes it all the more likely to be ignored — for art to be noticed here it must force itself, almost violently, upon the viewer.
Additionally, the method of display at the gallery places yet another hurdle in the way of successful art — each piece is displayed in a window, much as an expensive item would be displayed in a gift shop. These cabinets not only limit the scale of the works that can be shown, they change the nature of those works. The most successful pieces have become installations that engage with not only the odd gallery space, but the window in which they are placed as well. With all these limitations, one would expect that art displayed at Platform is doomed to failure, and yet nothing could be further from the truth — these oddities create a space that is intriguing and unique amongst Melbourne’s galleries. The soft pink walls and dingy concrete floor at first seem lack lustre and inappropriate, but soon become quite charming, counter balancing the contemporary nature of the work with a run down art-deco aesthetic. This collision of styles lends weight to the idea that Platform is an intrinsically post-modern gallery — it is not just the work that “uses and abuses, installs and then subverts, the very concepts it challenges.” 2Hutcheon, Linda; Theorising The Postmodern Towards A Poetics, in Jencks, Charles (editor) The Post-Modern Reader (Academy Editions, London, 1992) p. 76 Here the gallery appropriates the surrounding architecture and uses it for its own gain, relying on the public transport network to supply visitors, while at the same time it separates itself from and critiques the system that creates such a network. Most work on display is heavily context driven, and, as with the latest iteration of Matt Shaw’s semi-permanent installation Underground Garden III,3Shaw, Matt; The Underground Garden III (2009), installation of plants (grevillia), soil, rocks, burnt logs; it often functions as a comment on the commercial and metropolitan environment that surrounds it. In this case, the gallery becomes a host to a tiny garden, “a slice of forest recently burned in the Black Saturday bushfires.” 4Shaw, Matt; The Underground Garden III (2009), didactic panel That the garden is contained by the window that surrounds it highlights the way in which the city’s suburban fringe, now readily accessible via public transport, has grown and impacted heavily on the environment around it.
Matt Shaw — Underground Garden III
A similar notion is explored in Claire Gallagher’s Absence Of The Inner5Gallagher, Claire; Absence Of The Inner (2009), installation of glass tank, potted plants, taxidermy birds, taxidermy fox, animal bones, wire, string, fluorescent tubes, dirt; 200 cm x 90 cm & various sizes installation for Sample, a cabinet at Platform dedicated to showing the work of artists under the age of 25. In this piece life flows around the man-made glass tank, a constant struggle between order and chaos. While the piece attempts to illustrate the human desire to control our environment,6Gallagher, Claire; Absence Of The Inner (2009), didactic panel Gallagher’s assemblage of living plants and dead animals is, due partially to their taxidermic state, a simulacrum. It becomes monument to the destruction of an ecosystem that not only never existed in Australia, it never truly existed anywhere in the world. To quote Derrida, it is “the copy of a copy. With the exception that there is no longer any model, and hence no copy.” 7Derrida, Jacques; Dissemination (1972), quoted in Ulmer, Gregory; The Object of Post-Criticism, in Foster, Hal (editor) The Anti-Aesthetic: Essays on Postmodern Culture (The New Press, New York, 1998), p. 104 This idea is explored further in The Myth by Dominic Kavanagh, an installation of a supposed fossil uncovered in the Morrocan desert that points to an extinct race of giant wooden bipeds. 8Kavanagh, Dominic; The Myth (2009) installation of acrylic paint, wood, sticks, sand, mdf board, rope, plants, curtains; 400 cm x 150 cm Here Kavanagh plays with the concept of the simulacrum, creating a fake history for ‘Perkin’s Leg’ and the professor behind its discovery — it attempts to question the way in which we view museum pieces as exact and true histories, and reinforces post-modernist ideas about truth and narratives. While The Myth is visually stunning, it also offers a scathing epistemological attack on the museum — it reminds the viewer that “should the fiction disappear, there is nothing left of the Museum but ‘bric-a-brac,’ a heap of meaningless and valueless fragments of objects which are incapable of substituting themselves … for their representations.” 9Donato, Eugenio; The Museum’s Furnace: Notes Towards a Contextual Reading of ‘Bouvard and Pécuchet’ (1979), quoted in Crimp, Douglas; On the Museum’s Ruins, in Foster, Hal (editor) The Anti-Aesthetic: Essays on Postmodern Culture (The New Press, New York, 1998), p. 57 In other words, the objects in museums are nothing without the histories ascribed to them, and that these histories which we rely on are little more than short fictions.
Dominic Kavanagh — The Myth
There is a strong sense of anachronism present throughout the entirety of The August Shows, and is particularly apparent in Repeat Repeat, a group show which examines the ideas of repetition and lack of originality. “Everywhere simulation builds upon simulation, everything we do has been done before. Leaving a mark and making ourselves visible takes on slightly humorous tones in amidst the sheer amount of stuff. Any attempt is bound to be futile, redundant and perverse.” 10Cruickshank, Adam, et al; Repeat Repeat (Platform, 2009), didactic panel This harshness of this nihilistic approach to art is lessened through the way in which this group of artists approach their work — each piece is a testament to the near obsessive process of each artist in this show, and, while the style of their responses varies wildly, there is a strong sense of cohesion between the works. Rachel Hooper’s One Ham Sandwich ,11Hooper, Rachel; One Ham Sandwich (2009) twelve panels, acrylic on canvas; complete set 220 cm x 90 cm and its placement opposite Hooper’s own One Landscape,12Hooper, Rachel; One Landscape (2009) twelve panels, acrylic on canvas; complete set 220 cm x 90 cm recalls the work of Gustave Courbet — specifically The Trout13Courbet, Gustave; The Trout (1873) oil on canvas; 87 cm x 54 cm — in its glorification of the everyday. Not content with merely reiterating what has gone before, Hooper breaks up the image into smaller panels, and, in doing so, she not only shows off her process (each panel would have to be painted individually) but also hints at the way in which each image is a simulation and repetition of another. This reduction continues in Annika Koops’s Mixed Mythologies 14Koops, Annika; Mixed Mythologies (2009) acrylic on canvas, sgraffito with black acrylic on board; various sizes partially a re-imagining of traditional religious icons through a wireframe aesthetic, partially a transformation of videogame items into traditional, academic paintings. According to Koops “there is an inherent paradox to these images, a cyclical redundancy”, 15Koops, Annika; Mixed Mythologies (2009) didactic panel whereby meaning is constantly stripped away, and the imagery quickly loses its religious overtones, reducing itself to surface.
Anna Koops — Mixed Mythologies
With names like “Triple Power Push Pop” and “New Year Resolutions (To The Death)”, Adam Cruikshank's Enhanced Awareness Campaign 16Cruikshank, Adam; Enhanced Awareness Campaign (2009) discarded trophy pieces and assorted consumer detritus; various sizes is an eclectic celebratory offering to the lords of consumer-capitalism. By using the discarded objects of mass-production, Cruikshank attempts to critique the society of consumption that brought about the latest recession — in one, the dismembered corpses of the figures that traditionally adorn such trophies (the trophy proletariat?) lie scattered about, covered in fake blood, tossed aside and forgotten. While these objects are captivating, one cannot help but escape the feeling that they have seen all of this before. These trophies, then, are emblematic of the problems that face a show like Repeat Repeat — when the subject of your work is an examination of the lack of originality in art, the overwhelming impression is that you are merely another artist who has “maneuvered themselves into this particular position of paradox — where they are condemned to repeating, as if by compulsion, the logically fraudulent original.” 17Krauss, Rosalind; The Originality Of The Avant-Garde in Wallis, Brian; Art After Modernism (The New Museum of Contemporary Art, New York, 1984) p. 21 The artists in Repeat Repeat appear to have struck on a way around this — their ironic brand of humour is directed not just against the traditional bogeymen of the art world, but at themselves and their process. While this is apparent in all of the works presented in the show, it is perhaps best shown in the work of Carly Fischer. You Took The Words Right Out Of My Mouth18Fischer, Carly; You Took The Words Right Out Of My Mouth (2009) paper, foamcore and adhesives; various sizes is a whirlwind of perfect built destruction, a papercraft homage to the commodification of dysfunction. Here, even cigarette butts and maple leaves, in all their bent and burnt glory, are painstakingly recreated out of paper — the work becomes schizophrenic, in one moment accepting mass-produced culture and its icons, in the other rejecting it.
Carly Fischer — You Took The Words Right Out Of My Mouth
This dual identity is what makes Repeat Repeat such a suitable show for Platform to host — both are caught between a need to accept the dominant social order and a desire to reject it wholeheartedly. As mentioned earlier, the most successful pieces at this gallery are those which integrate strongly with their environment. As is the case with Repeat Repeat, this integration is more than a simple physical melding of work and space — it forges is a psychical link with gallery, accepting its philosophy and its limitations, and works with them to great effect.

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9.05.2009

Frillsplosion

Just finished a new banner for Ellen & Tara's lovely little recipe blog, A Whistle And A Milkshake. They've got some really nice home-style cooking up on there, so I wanted to make their new banner reflect their particular taste in food and music. The solution? Gill Sans with some Art Nouveau leanings.

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8.25.2009

Book Covers

I know that it's been quite some time since I've posted here—it turns out that the final semester of uni means you become really busy, really quickly. I'm hoping that I can return to a more regular schedule now that I've adjusted to the extreme jump in workload.
For the moment, I've got a piece of work for you. We were tasked with creating some book covers for a science fiction series on various mythological themes. Here they are:

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7.24.2009

It's an... M

The City of Melbourne unveiled a new logo this week, and it's already being described as the Yellow Peril's second coming—perhaps appropriate given the stylistic similarities. It's been labelled by one local talkback radio station as 'logogate'. The public, apparently, hates it.
Writing in the Age yesterday, Anson Cameron made some jokes based around it's cost—namely that, as a writer, the most you could hope to get paid for a word $3. This, then, was a letter for $240,000. Coverage extended onto Brand New and the AGDA member's site—a small internet survey on Brand New suggests the support for the logo amongst graphic designer's was overwhelmingly positive.
So where does the level of disconnection between the public and the design profession occur? Why do we have two such vastly differing opinions for one single logo? I think it can be put down to two things.
Firstly, the general public has little interest in graphic design—any designer could hardly count number of times they've had to explain what it is we actually do. This lack of interest comes from the natural design inclination to hide the process behind the result—a magic trick is always more impressive if you don't tell someone how you did it—and the closed loop nature of design communication. We talk to each other in such a way that discourages exterior critique, and we commit this exclusion because we feel that the public is not qualified to have an opinion on our work, or that their opinion is not as important as that of our peers.
It's a two way street, though: at least some of this disinterest comes from the fact that what we do is seen as 'surface' work. We are the icing on the cake—pretty and sweet, but ultimately unsatisfying. If we accept this as the standard public attitude, it's no wonder we get articles like this in the Herald Sun or, horrifyingly, public competition and disparaging comments about the cost of design. It's clear from these articles that we need a way of improving the visual language of the public, but, perhaps more importantly, we also need a clear way of telling them how much it costs to get something designed.
The $240,000 fee is the real sticking point in the debate. All the public sees is a quarter of a million spent on a fat, blocky M with some lines drawn on it. They'll say things like 'my 4yr old could've done that' and then ask about ratepayers and arts funding. They don't realise that more goes on behind the scenes than a simple fat, blocky M, and, yes, someone actually tries to make a living off doing this. I'm not sure how many people Landor had working on this, but $240,000 for a complete rebranding doesn't seem astronomical to me.
Secondly, for designers in Melbourne, there's the Sydney issue. As we continue to face the effects of the economic downturn (and will do so for some time), design business is struggling. Smaller, local studios have barely enough work to get by and are simply not replacing the staff that leave, while many more are turning to self-directed projects just so they can have something to do. To see a big, local contract go to a multi-national located in Sydney, of all places, hurts. It hurts even more when you realise that Melbourne has built something of a reputation for being the design capital of Australia.
A study by Design Victoria showed the amazing strength of the design industry in Victoria, and the benefits of using those resources. It's sad to see Melbourne City Council ignore the recommendations of this report and ship out their design to Landor when there are so many talented firms in Melbourne that could have done a logo that truly represented us a city, rather than us as Federation Square.

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7.21.2009

Work Spaces

Not a very important post today, but I was inspired by my purchase of new pens and Ellen's recent effort at cataloguing our kitchen to have a look at my work area. I thought it might also be a good opportunity to showcase my process, and also for you to get to know me a little better.
So let's check off the big ticket items first:
I use a MacBook Pro 17" as my workstation. It's a wonderful machine that enables me to work anywhere for a solid 6 hours without charging it. The Mac is hooked up to a Dell 2408WFP. That's a 24", 1080p monitor with more inputs than you can shake a stick at, including a card reader and four USB ports—for a good $500 less than the Mac equivalent. You'll also notice that I have a large Wacom tablet (I know I've posted about it before) and we'll come to the reasons for this later.
The desk is from Ikea—the height of the desk is adjustable, as well as the shelves. On the first shelf sits my scanner and laptop, along with cutting mats and a spare hard-drive, while the top shelf has my current reading collection, CDs, $20 Ikea light with a day globe and a great pull apart zombie from my good friend Flick. Music is provided through a Marantz amp and NAD monitor speakers.
On the desk itself we have a Pantone Huey colour calibration kit, a 1TB backup drive and a Canon Pixma iP5200 printer, along with a standard Mac keyboard from my previous Mac Pro desktop. Also, there's a wonderful desktop caddy from Officeworks that was $15 that houses all my extra stuff, like Moleskines, briefs and reference material for the day. It also has a great draw for holding knives, scissors, extra inks and so on. To the left of the Wacom is my iPhone and my pens of the gods. Seriously, they are brilliant.
You'll notice that sitting on top of the printer is a wrist guard, and currently out of shot is my dictation microphone. I use these and my Wacom tablet because I have RSI in my right wrist, which causes me pain on a daily basis. This sort of injury is apparently quite common for designers, which causes me to wonder why it isn't included in the mandatory OHS unit at Monash University. As a result of this injury I have been forced to quit working part-time so that I have enough time to focus on uni, as well as shift my process and expectations for my career. I cannot stress enough how serious it is for a designer to take care of their hands, as this is the sort of thing that doesn't get better over time—you just get better at managing it.
I cannot recommend highly enough the brilliant Anti RSI program—it's a free download that allows you to set up break-time reminders to stop you from overworking your wrists. Every designer should use it. I also recommend using a Wacom instead of a mouse—it forces you to sit up straighter, use your shoulder and elbow to click and stop those small finger movements that create this sort of injury.
So, there we have my desk. It is a glorious thing—I can do almost everything from here, and I can't think of any other way I would want it. If you've got a set up that you're especially proud of, why not share it in the comments?

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