Postography

Here are some typographic posters that I did for Studio 4. I think they are pretty nice ... We had to pick two typefaces and create two responses; one a formal type exercise, designed to show the typeface to full effect. The other could be anything we liked. I chose to do Hoefler & Frere-Jones' awesome face, Archer, and a random Korean font called Cursive.

Formal Response

The formal response was designed to be both dynamic and solid, thus representing the feel of both typefaces within the layout itself. This was alot trickier than I first anticipated, as getting the balance of white-space vs. typographic detail was the key to the success or failure of the design. I think I got it in the end, though.

Informal Response

The informal design was alot of fun — I extended the look and feel of Cursive and Archer into a 1950's style advertising design. I wanted viewers to be able to pull the poster apart and examine each advert on their own, so I perforated the final A0 print along the lines of each section. All of the products on the right hand side of the poster are real, while all images used in the poster are featured in advertising from the era. For those paying attention, the third face used in the posters (a sans-serif) is Trade Gothic Condensed 18, in both regular, bold and italic.