Assignment o'clock! First up is Typography 3: the "most advanced typography course offered at Monash" according to my lecturer, although I would argue that type design is more advanced, but whatever. The point is that the assignments are pretty cool. First one is a logotype design. For those not in the know, a logotype is separate from a logo. For instance, Telstra has a logo:
And a logotype:
So, we were tasked with creating two logotypes for different, imaginary companies. Part of this involved creating the fictional brand — what do they do? What is their target market? What is their history? I created Gazelle, a relatively small shoe company that makes fashionable sneakers, and a record label called Mu that specialises in ambient and electronica. Here's the results!
This is based off a modified version of
The Sans.
Wholly constructed letter forms, visual reference to the Greek letter μ
.
And a logotype:
So, we were tasked with creating two logotypes for different, imaginary companies. Part of this involved creating the fictional brand — what do they do? What is their target market? What is their history? I created Gazelle, a relatively small shoe company that makes fashionable sneakers, and a record label called Mu that specialises in ambient and electronica. Here's the results!
This is based off a modified version of The Sans.
Wholly constructed letter forms, visual reference to the Greek letter μ.
