I've been attempting to come up with a personal identity regime, which is proving surprisingly difficult and time-consuming. It's very hard to define yourself in a clear and simple way, which is why it seems that many designers choose simple sans serif identities that have little personality of their own. I've set out to try something different and it's not going too well so far.
At the same time I've been really enjoying Fever Ray's self-titled debut album (better known as Karin Dreijer Andersson, one half of Swedish duo The Knife)—it really deserves a good listen to, particularly if you enjoy M83's more atmospheric work from Before the Dawn Heals Us.
The construction of an alternate identity seems like an engaging exercise—it basically allows you free reign to do what if you like without worrying about how it reflects on you. With that, I'd like to show you the first three videos from her album, because I think they show a very strong sense of identity that comes from separating your public identity from your private one. Oh, I recommend watching them in order. Enjoy!
