It looks good, I think. There's enough hinting of the old design, while enough changes are made that this wasn't a pointless face lift. This is a thoroughly contemporary looking typeface, right down to the bowls on the 'd' and 'p', the critical point on the 'S' and the wider characteristics more broadly. It reflects Audi's newer designs and moves away from the very static previous look, a style that was far too similar to any number of European car manufacturers. You can look at a more detailed analysis of the design here.
Audi Facelift
Audi just unveiled a new corporate typeface. That's right. Typeface. So, what does it look like? This:
It looks good, I think. There's enough hinting of the old design, while enough changes are made that this wasn't a pointless face lift. This is a thoroughly contemporary looking typeface, right down to the bowls on the 'd' and 'p', the critical point on the 'S' and the wider characteristics more broadly. It reflects Audi's newer designs and moves away from the very static previous look, a style that was far too similar to any number of European car manufacturers. You can look at a more detailed analysis of the design here.
It looks good, I think. There's enough hinting of the old design, while enough changes are made that this wasn't a pointless face lift. This is a thoroughly contemporary looking typeface, right down to the bowls on the 'd' and 'p', the critical point on the 'S' and the wider characteristics more broadly. It reflects Audi's newer designs and moves away from the very static previous look, a style that was far too similar to any number of European car manufacturers. You can look at a more detailed analysis of the design here.
